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MII Brand Playbook
Client
Malaysian Insurance Institute
Expertise
Brand Identity
Year
2023
MII's rebranding incorporates dark green symbolizing growth, abundance, and fertility, and yellow representing happiness and sunshine. The arrow shape in the new logo signifies progress, while lines convey momentum. Circular elements convey a positive emotional message of harmony and protection, aligning with the nature of insurance.
With a comprehensive brand guide, MII ensures a robust and synchronized brand identity across all platforms.
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