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MII Brand Playbook

Client

 Malaysian Insurance Institute

Expertise

Brand Identity

Year

2023

MII's rebranding incorporates dark green symbolizing growth, abundance, and fertility, and yellow representing happiness and sunshine. The arrow shape in the new logo signifies progress, while lines convey momentum. Circular elements convey a positive emotional message of harmony and protection, aligning with the nature of insurance.

 

With a comprehensive brand guide, MII ensures a robust and synchronized brand identity across all platforms.

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